Music is a very powerful emotion generator.

If the same scene is first set to relaxing pop music and then to tense, epic film music, you quickly realize how strong this effect is, because the images appear completely different.

We all know how captivating music can be from our favorite songs, live concerts or from great soundtracks and sound design productions in the cinema.

The effect of music should not be underestimated in the corporate sector either - quite the opposite!

Music gives character, creates and intensifies emotions and contributes to the dramaturgy. It tells a story and ensures a higher recognition value.

Do viewers even notice the difference?

The audience can sense whether something is coherent and individual or not. They don't need specialist or detailed knowledge - they can feel it.

With my experience, I have a good sense and cover many genres. The right music, produced exclusively for the clip, enhances every production and can also be transferred to other formats (radio commercials, telephone waiting loops, etc.) and flexibly adapted for future projects.